{"id":365053,"date":"2026-01-20T08:52:36","date_gmt":"2026-01-20T13:52:36","guid":{"rendered":"https:\/\/tech.co\/?p=365053"},"modified":"2026-01-20T08:52:36","modified_gmt":"2026-01-20T13:52:36","slug":"ceos-havent-see-ai-revenue-cost-benefits","status":"publish","type":"post","link":"https:\/\/tech.co\/news\/ceos-havent-see-ai-revenue-cost-benefits","title":{"rendered":"Study: 56% of CEOs Haven&#8217;t Seen Any AI Revenue or Cost Benefits"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n<\/p><div class=\"verdict-box inform-box\" data-eventcategory=\"verdictbox\" data-component=\"verdict-box\" data-total-positions=\"3\">\n\n <div class=\"verdict-box-wrap inform-box-wrap\">\n <h3 class=\"verdict-box-title\">Key Takeaways<\/h3>\n \n <div class=\"verdict-box-info\">\n<ul>\n<li>PwC&rsquo;s latest survey from CEOs around the world has found that many <strong>haven&rsquo;t seen any financial return on AI investments<\/strong>.<\/li>\n<li>CEOs are also feeling increased anxiety about whether their business is transforming fast enough <strong>to keep up with rapidly advancing technology<\/strong>, like AI.<\/li>\n<li>On a broader scale, <strong>many businesses are yet to implement AI<\/strong> to a large extent across their operations.<\/li>\n<\/ul>\n<p>\n<\/p><\/div>\n <\/div>\n\n <div class=\"verdict-box-footer inform-box-buttons\">\n <div class=\"container\">\n <div class=\"row\">\n <\/div>\n <\/div>\n <\/div>\n\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]According to a survey conducted by PwC, most CEOs haven&rsquo;t yet seen financial return on AI investments within their businesses.\n<p>These findings come as CEOs face significant <a href=\"https:\/\/tech.co\/news\/mark-cuban-ai-stupid-business-fail\"><strong>pressure to adopt AI<\/strong><\/a>. Even worse, many also reported being concerned about whether their business is transforming fast enough to keep up with a rapidly changing technological landscape.<\/p>\n<p>Most significantly, the survey concluded that many businesses are yet to make the large scale transformations necessary to adopt AI effectively, confirming that we are still at the early stages of the AI business era.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&rdquo;2\/3&Prime;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h2>Companies Aren&rsquo;t Seeing Financial Return from AI<\/h2>\n<p>According to <a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/c-suite-insights\/ceo-survey.html\" target=\"_blank\" rel=\"noopener noreferrer\">PwC&rsquo;s 29th Global CEO Survey<\/a>, most CEOs are not yet seeing financial return from investments their companies have made in AI.<\/p>\n<p>While 30% of CEOs reported increased revenue from AI in the last 12 months, and 26% reported seeing lower costs, <strong>56% say they&rsquo;ve seen neither revenue nor cost benefits<\/strong> from their investments.[\/vc_column_text][\/vc_column][vc_column width=&rdquo;1\/3&Prime;]<\/p><p>&nbsp;<\/p>\n<p style=\"text-align: center\"><a class=\"js-aw-brand-link\" href=\"https:\/\/compare.tech.co\/software-deals-live\/\" data-feed=\"XuPuf49GEEm4y0PaIQDZ0dEjkEf760Vv\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-333457\" src=\"https:\/\/images.tech.co\/wp-content\/uploads\/2024\/06\/18114043\/About-Techco-video.jpg\" alt=\"About Tech.co Video Thumbnail Showing Lead Writer Conor Cawley Smiling Next to Tech.co Logo\" width=\"200\" height=\"200\"><\/a><strong>This just in! View<\/strong><br>\n<strong><a href=\"https:\/\/compare.tech.co\/software-deals-live\/\">the top business tech deals<\/a> for 2026 &#128104;&zwj;&#128187;<br>\n<\/strong><a class=\"js-aw-brand-link\" href=\"https:\/\/compare.tech.co\/software-deals-live\/\" data-feed=\"XuPuf49GEEm4y0PaIQDZ0dEjkEf760Vv\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-348272 aligncenter\" src=\"https:\/\/images.tech.co\/wp-content\/uploads\/2024\/09\/09122654\/ok-1.png\" alt=\"See the list button\" width=\"200\" height=\"85\"><\/a><\/p>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]The survey&rsquo;s findings are based on responses from over 4,000 CEOs across 95 countries and territories.<br>\n\n <div class=\"lytics-newsletter-container\">\n <div class=\"lytics-loading-spinner\">\n <div class=\"spinner\"><\/div>\n <\/div>\n <div class=\"lytics-newsletter-tcXn9kgZ\"><\/div>\n <\/div>\n\n <script>\n            (function() {\n                        \n            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But, data has also shown that many AI investments have been made based on wanting to <strong><a href=\"https:\/\/tech.co\/news\/ai-spending-driven-by-fomo\">keep up with the hype<\/a><\/strong>, rather than to better business operations.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h2>Businesses Yet to Make Large Scale AI Transformations<\/h2>\n<p>Even though it might not feel like it, AI is still a new technology, and we&rsquo;re very much in the early stages of its reign. This fact seems to be confirmed by PwC&rsquo;s survey.<\/p>\n<p>In fact, only a small proportion of CEOs say they are applying AI to a large or very large extent to areas in their business such as demand generation (22%), support services (20%), and products, services, and experiences (19%).<\/p>\n<p>Likewise, <strong>only 53% of CEOs agree that the culture of their organization enables the adoption of AI<\/strong>, suggesting that businesses need to focus just as much on making their environment adaptable to the technology.<\/p>\n<p>As AI grows, it remains crucial that businesses build solid foundations, including clearly defined road maps and sufficient levels of investment.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A recent survey has found that while some CEOs are seeing gain from AI, others are yet to see any financial return. <\/p>\n","protected":false},"author":9784,"featured_media":365054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-365053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","col-12"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study: 56% of CEOs Haven&#039;t Seen Any AI Revenue or Cost Benefits<\/title>\n<meta name=\"description\" content=\"According to a new survey from PwC, many CEOs across the globe are not yet seeing financial return on investments in AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tech.co\/news\/ceos-havent-see-ai-revenue-cost-benefits\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: 56% of CEOs Haven&#039;t Seen Any AI Revenue or Cost Benefits\" \/>\n<meta property=\"og:description\" content=\"According to a new survey from PwC, many CEOs across the globe are not yet seeing financial return on investments in AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tech.co\/news\/ceos-havent-see-ai-revenue-cost-benefits\" \/>\n<meta property=\"og:site_name\" content=\"Tech.co\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T13:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.tech.co\/wp-content\/uploads\/2026\/01\/20063804\/CEOs-PwC-survey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicole Mousicos\" \/>\n<meta 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